Customer Marketing Manager

Job Summary

To deepen relationships with existing districts and drive expansion revenue, the full-time Customer Marketing Manager will develop and execute renewal campaigns, manage customer advocacy programs, and oversee the NPS program, all while working remotely.

Key responsibilities

• Develop and execute renewal and upsell campaigns tailored to different products and customer segments
• Manage the case study and testimonial program to enhance customer advocacy and create compelling narratives
• Oversee the NPS program, analyzing results and implementing strategies based on customer feedback

Required qualifications

• 3+ years of experience in customer marketing, lifecycle marketing, or a related field, preferably in B2B SaaS
• Proven track record of building programs that drive measurable retention and expansion revenue
• Strong writing skills with the ability to translate customer outcomes into engaging stories
• Experience working with data related to NPS scores, renewal rates, and content performance
• Familiarity with K-12 educational technology and a collaborative mindset to work with cross-functional teams