Customer Marketing Manager

Job Summary

Partnering with the Global Campaigns team, the full-time salaried Customer Marketing Manager will activate cross-sell and expansion programs for existing customers, utilizing customer insights to drive campaign strategies and communications in a collaborative environment.

Key responsibilities

• Manage integrated demand generation campaigns, aligning with product marketing and sales to ensure consistent messaging
• Develop and execute customer communications that enhance loyalty and support expansion opportunities throughout the customer journey
• Track and report on campaign performance, providing insights to connect marketing efforts with business outcomes

Required qualifications

• 3 to 5 years of experience in customer marketing, lifecycle marketing, or related B2B roles
• Proven ability to plan and execute customer programs with measurable outcomes
• Strong understanding of customer loyalty and effective communication strategies
• Experience collaborating with campaign, sales, or product marketing teams
• Analytical mindset with the capability to connect program results to business impact