Customer Marketing Manager

Job Summary

Owning the post-sale marketing motion, the full-time remote Customer Marketing Manager will develop and execute campaigns to enhance customer engagement, drive upsell opportunities, and ensure value realization throughout the customer lifecycle.

Key responsibilities

• Develop and execute campaigns targeting current customers to promote additional products and features
• Identify accounts ready for upsell or cross-sell based on customer journey stages
• Collaborate with Customer Success and Product Marketing to create effective customer value narratives and track campaign performance

Required qualifications

• 5+ years of B2B marketing experience, including at least 2 years in customer marketing or lifecycle marketing
• Proven ability to develop multi-channel campaigns for existing customers
• Experience working with Customer Success or Account Management teams
• Familiarity with marketing tools such as Salesforce and Marketo
• Marketing experience in the cybersecurity industry is preferred