Customer Marketing Manager

Job Summary

Owning the narrative of customer success, the full-time remote Customer Marketing Manager will source and produce case studies, manage customer advocacy programs, and identify upsell opportunities while engaging directly with leads to support sales initiatives.

Key Responsibilities:

• Source, produce, and maintain a library of customer case studies, testimonials, and reference accounts
• Build and manage a customer advocacy program to fuel sales and marketing efforts
• Identify and qualify upsell and expansion signals to create a consistent pipeline of leads

Required Qualifications:

• 2-5 years of experience in customer marketing or a related role at a B2B SaaS company
• Experience producing case studies, testimonials, or other customer-facing content
• Prior experience in outbound outreach and appointment setting is a plus
• Strong organizational and project management skills
• Familiarity with a CRM/marketing automation platform, preferably HubSpot