Customer Marketing Manager

Job Summary

Seeking a strategic and hands-on Customer Marketing & Advocacy Manager, the full-time remote position will develop and manage programs to deepen customer relationships, drive engagement, and amplify customer voices, while reporting directly to the CMO.

Key responsibilities

• Build and execute customer marketing campaigns that drive ARR growth through expansion and upsell motions
• Manage a referenceable customer pool to support the sales process, including reference calls and case studies
• Collaborate with cross-functional teams to ensure marketing activities translate effectively to the customer side

Required qualifications

• 8+ years of total marketing experience, with at least 5 years in customer marketing and advocacy in B2B SaaS
• Proven track record in customer marketing programs tied to ARR growth and advocacy practices
• Experience building and managing a customer reference pool and running NPS surveys
• Proficiency with marketing automation tools, Pendo, Hubspot, Salesforce, and survey tools
• Bachelor's degree in Marketing, Business, or a related field preferred