Customer Marketing Manager

Job Summary

Owning the marketing programs that drive customer value, the full-time salaried Customer Marketing Manager will develop strategies for customer growth, support retention initiatives, and leverage data and AI to enhance customer engagement while working collaboratively with cross-functional teams.

Key responsibilities

• Build and execute customer marketing programs that support expansion and measure engagement
• Partner with Customer Success to create targeted marketing initiatives that enhance retention
• Utilize customer data and AI to identify segments and optimize marketing strategies

Required qualifications

• 3+ years of experience in B2B SaaS marketing, specifically in customer marketing or lifecycle marketing
• Proven track record of impacting business outcomes such as expansion pipeline and retention rates
• Experience with customer data segmentation and marketing automation platforms
• Strong collaboration skills with the ability to translate customer insights into actionable marketing strategies
• A proactive approach with a bias toward action in a dynamic environment