Customer Marketing Specialist

Job Summary

To enhance customer engagement and success, the full-time remote Customer Marketing Specialist will manage lifecycle marketing programs, drive customer advocacy initiatives, and execute migration marketing campaigns while collaborating with cross-functional teams to achieve measurable outcomes.

Key responsibilities:

• Build and execute lifecycle marketing programs targeting onboarding, adoption, and long-term engagement based on customer data
• Develop and manage customer advocacy initiatives, including case studies and testimonials, to support marketing and sales efforts
• Execute migration marketing campaigns to transition customers from legacy products to the core EPM platform, ensuring smooth conversion

Required qualifications:

• Three or more years of experience in customer marketing, lifecycle marketing, or retention marketing within a B2B technology or SaaS environment
• Demonstrated experience in customer advocacy programs, including case study development
• Familiarity with product-led growth motions and migration marketing campaigns is advantageous
• Proficiency with marketing automation and CRM platforms, such as Salesforce or Pardot
• Bachelor's degree, preferably in Marketing, Business, or a related field