Customer Retention Marketing Specialist

Job Summary

To enhance customer loyalty and reduce churn, the full-time remote Customer Retention Marketing Specialist will design and execute targeted marketing campaigns, manage automated communication flows, and collaborate with cross-functional teams to deliver ongoing value to clients.

Key responsibilities

• Develop and manage retention-focused email and nurture campaigns for at-risk customers
• Build automated communication flows that guide customers through key lifecycle milestones
• Monitor retention metrics and conduct A/B testing to improve campaign performance

Required qualifications

• 3+ years of experience in retention marketing, lifecycle marketing, or customer success marketing
• Hands-on experience with marketing automation tools
• Strong analytical skills for interpreting retention data
• Experience collaborating with customer success teams
• Excellent writing skills for clear communication of product value