Customer Retention Marketing Specialist

Job Summary

To enhance customer loyalty and reduce churn, the full-time remote Customer Retention Marketing Specialist will design and execute targeted campaigns, manage automated communication flows, and collaborate with cross-functional teams to deliver ongoing value to clients.

Key responsibilities

• Develop and manage retention-focused email and nurture campaigns targeting at-risk customers
• Build automated communication flows to guide customers through key lifecycle milestones
• Monitor retention metrics and conduct A/B testing on campaigns to improve performance

Required qualifications

• 3+ years of experience in retention marketing, lifecycle marketing, or customer success marketing
• Hands-on experience with marketing automation tools for managing customer journeys
• Strong analytical skills to interpret retention data and adjust strategies
• Experience collaborating with customer success teams to align marketing with account health goals
• Excellent writing skills to communicate product value effectively