Customer Retention Marketing Specialist
Job Summary
Seeking a Customer Retention Marketing Specialist, the full-time remote position will design and execute campaigns aimed at reducing churn, increasing product adoption, and enhancing customer loyalty through targeted marketing strategies.
Key responsibilities
- Develop and manage retention-focused email and nurture campaigns targeting at-risk customers
- Build automated communication flows to guide customers through key lifecycle milestones
- Monitor retention metrics and conduct A/B testing to improve campaign performance
Required qualifications
- 3+ years of experience in retention marketing, lifecycle marketing, or customer success marketing
- Hands-on experience with marketing automation tools for managing customer journeys
- Strong analytical skills to interpret retention data and adjust strategies
- Experience collaborating with customer success teams to align marketing with account health goals
- Excellent writing skills to communicate product value effectively
Complete Job Description
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