Customer Retention Marketing Specialist

Job Summary

To enhance customer loyalty and reduce churn, the full-time remote Customer Retention Marketing Specialist will design and execute targeted campaigns, manage automated communication flows, and collaborate with cross-functional teams to deliver ongoing value to clients.

Key responsibilities

• Develop and manage retention-focused email and nurture campaigns targeting customers at risk of churn
• Build automated communication flows that guide customers through key lifecycle milestones
• Monitor retention metrics and conduct A/B testing on campaigns to improve performance over time

Required qualifications

• 3+ years of experience in retention marketing, lifecycle marketing, or customer success marketing
• Hands-on experience with marketing automation tools to build and manage customer journeys
• Strong analytical skills with the ability to interpret retention data and adjust strategies accordingly
• Experience collaborating with customer success teams to align marketing with account health goals
• Excellent writing skills with the ability to communicate product value clearly and compellingly