Customer Targeting Manager

Job Summary

Partnering closely with Marketing teams, the full-time Manager, Customer Targeting & Eligibility Consultant will develop audience strategies for direct marketing campaigns while ensuring accurate and compliant campaign audience execution.

Key responsibilities

• Consult with marketing on customer audience creation for acquisition campaigns, advising on data elements and campaign complexity
• Review list request submissions for accuracy and provide instructions to the list execution team for delivery
• Identify and implement process efficiencies to simplify list requests and enhance operational capacity

Required qualifications

• College degree required
• Experience with marketing operations and data platforms (e.g., Unica, Redpoint, Adobe, Salesforce)
• Strong organizational skills with the ability to prioritize and meet deadlines
• Creative problem-solving skills and a proactive attitude
• Ability to communicate complex concepts in layman's terms