Data Analyst for Marketing Measurement

Job Summary

A company is looking for a Data Analyst specializing in Marketing Measurement & Experimentation.

Key Responsibilities

• Design and implement advanced marketing measurement frameworks and lead experimentation efforts
• Partner with teams to translate business questions into actionable insights and support strategic decision-making
• Ensure data integrity across sources and evaluate measurement approaches for accuracy and relevance

Required Qualifications

• 4-7+ years of experience in marketing analytics, experimentation, or measurement
• Demonstrated experience with incrementality testing and Marketing Mix Modeling
• Proficiency in SQL and Python and/or R
• Strong understanding of paid media ecosystems and performance measurement
• Experience working with large, multi-source datasets