Data Analyst II - Marketing Analytics

Job Summary

Partnering closely with Marketing and business stakeholders, the full-time remote Data Analyst II - Marketing Analytics will evaluate performance, analyze customer behavior and acquisition, and support testing and measurement to drive actionable insights for business decisions.

Key Responsibilities

• Partner with stakeholders on customer and marketing analytics to answer key business questions and improve performance
• Interpret data to identify trends, customer behaviors, and opportunities across acquisition, retention, and marketing performance
• Build and maintain reporting and dashboards, while conducting ad-hoc analyses to evaluate marketing tactics and customer outcomes

Required Qualifications

• Bachelor's degree in a technical or analytical field such as Statistics, Economics, or Marketing Analytics
• 5+ years of experience in analytics or business analysis supporting cross-functional stakeholders
• Strong SQL skills and experience with large datasets, including data extraction and quality checks
• Experience with data visualization tools such as Tableau or Power BI
• Familiarity with A/B testing methodology and interpreting results to enhance marketing outcomes