Data Driven Marketing Analyst

Job Summary

A company is looking for a Data Driven Marketing Analyst - Audience Design.

Key Responsibilities

• Utilizes BI tools to build targeted datasets for omni-channel marketing campaigns and extract relevant information
• Develops, tests, and implements statistical models using R and Python to enhance campaign results
• Collaborates with internal teams to create KPIs from multiple data sources for improved decision-making

Required Qualifications

• Bachelor's Degree in Computer Science, Mathematics, Economics, Statistics, or related field with data analytics coursework
• Experience with Microsoft Excel
• Proficiency in R or other statistical modeling tools
• Experience with Python and big data tools
• Familiarity with SQL, IBM SPSS, Access, or other database structures