Data Scientist

Job Summary

A company is looking for a Data Scientist to support the Digital Marketing team in analyzing consumer feedback and optimizing marketing strategies.

Key Responsibilities

• Build and maintain data-driven optimization models and machine learning algorithms to enhance campaign performance
• Provide causal analysis to assess the impact of marketing initiatives and improve upper funnel marketing measurement
• Collaborate with cross-functional teams to translate model outputs into actionable insights and reports

Required Qualifications

• Bachelor's degree with 3 years of experience in Data Science, or a Master's degree with 2 years of experience
• Strong foundation in probability and statistics
• Proficiency in SQL and Python or R for handling large data sets
• Knowledge of supervised and unsupervised machine learning algorithms
• Understanding of digital marketing data and key performance indicators (KPIs)