Data Scientist

Job Summary

Working remotely, the full-time salaried Data Scientist in Marketing Analytics will apply advanced statistical methods and machine learning to generate predictive insights that drive customer acquisition and retention strategies.

Key responsibilities:

• Apply predictive growth modeling techniques to assess customer lifetime value and acquisition propensity
• Support the development of Marketing Mix Modeling and multi-touch attribution frameworks to enhance marketing efficiency
• Design and execute A/B and multivariate testing for digital marketing campaigns and personalization efforts

Required qualifications:

• Bachelor's degree in Analytics, Computer Science, Statistics, Mathematics, Economics, or a related field (Master's preferred)
• 3+ years of experience in data science and predictive modeling within a marketing context
• Advanced proficiency in Python and SQL, with experience in data modeling and high-dimensional datasets
• Solid understanding of digital marketing channels and web analytics platforms
• Proven ability to manage ambiguity in fast-paced environments