Data Scientist II

Job Summary

A company is looking for a Data Scientist II - Advertising, Growth Marketing.

Key Responsibilities

• Partner with data scientists, analytics engineers, and business stakeholders to generate actionable insights for paid media strategy
• Develop and enhance marketing attribution models, ensuring they inform budget scenario planning
• Design and implement experiments to evaluate media effectiveness and deliver insights to senior stakeholders

Required Qualifications

• 4+ years of experience in a data science role with a degree in economics, statistics, or a related quantitative field
• Deep understanding of paid media and digital advertising ecosystems
• Experience building Marketing Mix Models (MMM) and applying multi-touch attribution (MTA) methodologies
• Strong foundation in statistics and machine learning for advanced analytics
• Experience in building data pipelines and developing scalable dashboards