Data Scientist - Marketing

Job Summary

A company is looking for a Data Scientist - Marketing.

Key Responsibilities

• Advise on analysis and modeling techniques, developing custom analytics models for actionable insights
• Collaborate with analytics engineers to implement advanced statistical methodologies and optimize business performance
• Maintain and update Media Mix Models (MMM) and Multi-Touch Attribution (MTA) models to reflect current marketing spend

Required Qualifications

• Minimum 2 years of professional experience in Data Science or a PhD in a quantitative field
• Advanced proficiency in Python and SQL, with a strong foundation in statistical methods
• Hands-on experience with experimentation and causal inference frameworks
• Proven ability to partner with marketing teams to design and analyze experiments
• Experience building and refining Media Mix Models (MMM) and/or Multi-Touch Attribution (MTA) models