Data Scientist - Marketing

Job Summary

To support the Data Science team, a full-time Data Scientist - Marketing will advise on analysis techniques, collaborate with analytics engineers, and conduct exploratory analysis to drive insights and optimize business performance, with the option to work remotely in select US states or from the office in Lititz, PA.

Key responsibilities

• Advising on analysis and modeling techniques to develop custom analytics models for actionable insights
• Collaborating with analytics engineers to implement advanced statistical methodologies and design interventions
• Maintaining and updating Media Mix Models (MMM) and Multi-Touch Attribution (MTA) models to reflect current marketing spend

Required qualifications

• Minimum 2 years of professional experience in Data Science or a PhD in a quantitative field
• Advanced proficiency in Python and SQL, with a strong foundation in statistical methods
• Hands-on experience with experimentation frameworks and causal inference methods
• Proven ability to partner with marketing teams to design and analyze experiments
• Experience building and refining Media Mix Models (MMM) and/or Multi-Touch Attribution (MTA) models