Data Scientist - Marketing

Job Summary

Seeking a full-time Data Scientist - Marketing to work remotely or in-office, who will advise on analysis techniques, collaborate with analytics engineers, and conduct exploratory analysis to drive actionable insights and optimize business performance.

Key responsibilities

• Advise on analysis and modeling techniques, developing custom analytics models to generate insights
• Collaborate with analytics engineers to implement advanced statistical methodologies and design interventions
• Maintain and update Media Mix Models (MMM) and Multi-Touch Attribution (MTA) models to reflect current marketing spend

Required qualifications

• Minimum 2 years of professional experience in Data Science or a PhD in a related quantitative field
• Advanced proficiency in Python and SQL, with a strong foundation in statistical methods and modeling techniques
• Hands-on experience with experimentation and causal inference frameworks
• Proven ability to partner with marketing teams to design and analyze experiments for budget allocation
• Experience building and refining Media Mix Models (MMM) and/or Multi-Touch Attribution (MTA) models