Data Scientist - Marketing Analytics

Job Summary

A company is looking for a Data Scientist focused on marketing analytics.

Key Responsibilities

• Analyze data to drive insights for B2B growth and marketing strategy
• Develop dashboards and lead scoring models to track funnel health and identify opportunities
• Conduct deep-dive analyses on campaign performance and the B2B buyer journey

Required Qualifications

• Expertise in marketing and revenue analytics with strong SQL and Python skills
• Experience with CRM data, preferably Salesforce, and understanding of B2B sales funnels
• Strong analytical intuition to connect marketing activities to business outcomes
• Knowledge of key marketing metrics like CAC, conversion rates, and attribution
• Experience in building dashboards and reports for decision-making