Database Marketing Analyst

Job Summary

A company is looking for a Database Marketing Interact Analyst.

Key Responsibilities

• Support marketing initiatives through collaboration with various teams and implement direct marketing campaigns
• Utilize marketing database systems to create targeted marketing campaign files and ensure accurate data transfer for campaign execution
• Monitor campaign performance and provide decision support by developing comprehensive campaign requirements and specifications

Required Qualifications

• Bachelor's degree in Applied Mathematics, Business Analytics, Marketing, Management Information Systems (MIS), or related field
• Two (2) years of experience querying relational databases and performing data analysis
• Two (2) years of experience in analytics-based Marketing and/or Database Marketing
• Basic knowledge of IBM Campaign and Interact workflow processes and Structured Query Language (SQL)
• Basic understanding of database marketing techniques and complex relational database systems