Database Marketing Analyst

Job Summary

To support data-driven decision-making, the full-time remote Database Marketing Analyst will analyze marketing performance, develop dashboards, and manage complex datasets while collaborating with various teams to enhance customer understanding and optimize conversion funnels.

Key Responsibilities

• Partner with stakeholders to define, scope, and deliver actionable analytics
• Analyze performance across marketing channels, focusing on multi-touch attribution and ROI measurement
• Develop and maintain dashboards and reporting using visualization tools

Required Qualifications

• Strong proficiency in SQL and Excel
• Hands-on experience with at least one visualization tool (Omni, Looker, or Tableau)
• Experience with digital analytics platforms (Google Analytics, Adobe Analytics, or Heap)
• Demonstrated ability to independently manage analytics projects from scoping through delivery
• Solid understanding of marketing analytics, including channel performance and attribution concepts