Demand Generation Analyst

Job Summary

A company is looking for a Demand Generation Analyst to manage campaigns and marketing automation for top-of-funnel growth.

Key Responsibilities

• Build and manage multi-channel campaigns to generate qualified inbound leads
• Design and maintain automated nurture journeys to progress leads toward MQL and SQL stages
• Manage day-to-day marketing automation and build funnel dashboards to track performance

Required Qualifications

• 3+ years of relevant marketing experience, preferably in demand generation or growth marketing
• Proven ability to run multi-channel campaigns and improve conversion rates
• Hands-on experience with marketing automation platforms, preferably HubSpot
• Strong analytical skills with experience using dashboards and performance data
• Commitment to expanding educational equity and supporting system leaders