Demand Generation Associate

Job Summary

A company is looking for a Demand Generation Associate to support integrated marketing campaigns and lead audience initiatives.

Key Responsibilities:

• Lead planning and execution of trade shows, webinars, and content collaborations
• Write and contribute to short-form copy for various marketing materials
• Analyze reports to track the success of demand generation programs

Required Qualifications:

• Understanding of lead generation metrics such as CTR, conversions, and MQLs
• Experience with Salesforce, Marketo, and other marketing automation platforms
• Familiarity with webinar platforms and data visualization tools
• Experience in enterprise email marketing is a plus
• Ability to manage multiple projects and shifting priorities