Demand Generation Associate

Job Summary

A company is looking for a Demand Generation Associate to drive growth through demand generation strategies.

Key Responsibilities

• Manage, launch, and measure direct mail campaigns, ensuring alignment with pipeline goals
• Analyze campaign performance to optimize strategies and maximize ROI
• Develop and execute targeted nurture programs to improve funnel performance

Required Qualifications

• 3+ years of experience in demand generation, direct mail, or campaign management, preferably in a B2B SaaS environment
• Strong project management skills to handle multiple campaigns and meet deadlines
• Analytical mindset with expertise in performance metrics and data analysis
• Familiarity with marketing automation tools and CRM systems
• Experience managing budgets and forecasting campaign needs