Demand Generation Associate

Job Summary

A company is looking for a Demand Generation Associate to drive growth through demand generation initiatives.

Key Responsibilities

• Manage, launch, and measure direct mail campaigns while overseeing budgets and vendor relationships
• Analyze campaign performance to optimize strategies and forecast future opportunities for maximum ROI
• Develop and execute targeted nurture programs and multi-channel campaigns to enhance pipeline generation

Required Qualifications

• 3+ years of experience in demand generation, direct mail, or campaign management, preferably in a B2B SaaS environment
• Strong project management skills to handle multiple campaigns and meet deadlines
• Analytical mindset with expertise in performance metrics and data analysis
• Familiarity with marketing automation tools and CRM systems
• Experience managing budgets and forecasting campaign needs, including vendor management for direct mail programs