Demand Generation Campaign Manager

Job Summary

A company is looking for a Principal Demand Generation Campaign Manager.

Key Responsibilities

• Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns
• Plan and execute integrated demand programs across various channels, including email, digital advertising, and events
• Partner closely with Customer Sales and Account Management to align campaigns with sales priorities and pipeline goals

Qualifications

• 6-8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, preferably in B2B SaaS or fintech
• Proven success in driving expansion, cross-sell, or post-sale demand within an existing customer base
• Strong understanding of customer lifecycle marketing and sales-aligned campaign execution
• Hands-on experience with marketing automation and CRM platforms, including campaign build and optimization
• Bachelor's degree or equivalent practical experience