Demand Generation Campaign Manager
Job Summary
Owning the full digital acquisition stack, the full-time remote Demand Generation Campaign Manager will manage paid media, SEO, CRO, email marketing automation, and web performance to drive qualified pipeline and revenue across Education, Artist Relations, and Commercial sectors.
Key responsibilities
- Oversee Salesforce Marketing Cloud, including Journey Builder programs, SQL segmentation, and lead scoring models
- Optimize conversion paths on the Yondr website and lead website performance initiatives to enhance user engagement
- Manage the paid acquisition budget and organic search performance, adjusting strategies based on pipeline performance metrics
Required qualifications
- 5+ years of B2B demand generation or growth marketing experience, preferably in SaaS or enterprise environments
- Demonstrated impact on pipeline and revenue from previous campaigns
- Hands-on experience with Salesforce Marketing Cloud, including Journey Builder, SQL, and AMPscript
- Fluency with Google Ads, LinkedIn Ads, and analytics tools like Adobe Analytics or GA4
- Experience leading website migrations or major conversion rate optimization initiatives
Complete Job Description
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