Demand Generation Content Specialist

Job Summary

To drive demand generation and content strategy, the full-time remote Demand Generation Content Specialist will manage content creation, email automation, paid campaign management, and CRM operations while reporting directly to the VP of Marketing.

Key responsibilities

• Write and publish various content types, including articles, eBooks, and case studies, aligned with B2B SaaS buying stages
• Manage paid advertising campaigns across multiple platforms, optimizing performance and tracking key metrics
• Operate Salesforce and build automation workflows in ActiveCampaign, ensuring data hygiene and reporting accuracy

Required qualifications

• 3-6 years of experience in demand generation, growth marketing, or content marketing within B2B SaaS/AdTech/MarTech
• Hands-on experience with Salesforce and CRM campaign management, including reporting and lead routing
• Proven ability to generate qualified pipeline through content, email, and paid channels
• Strong writing skills across various formats, including long-form articles and sales collateral
• Technical proficiency in WordPress for building landing pages and updating content