Demand Generation Content Specialist

Job Summary

Seeking a dynamic and results-driven Demand Generation Content Specialist, this full-time remote position will manage content strategy, email automation, paid campaign management, and CRM operations to drive demand and generate qualified leads for the company.

Key responsibilities

• Write and publish various content types, including articles, thought leadership pieces, and sales collateral aligned with B2B SaaS buying stages
• Manage and optimize paid campaigns across multiple platforms while tracking performance metrics and making data-driven decisions
• Operate Salesforce and build automation workflows in ActiveCampaign, ensuring effective lead management and reporting

Required qualifications

• 3-6 years of experience in demand generation, growth marketing, or content marketing within B2B SaaS, AdTech, or MarTech
• Hands-on experience with Salesforce for campaign management, reporting, and data hygiene
• Proven ability to generate qualified pipeline through content, email, and paid channels
• Strong writing skills across various formats, including long-form articles and sales collateral
• Technical proficiency in WordPress for building and updating landing pages and web content