Demand Generation Director

Job Summary

A company is looking for a Director of Demand Generation to build and scale growth strategies across its Valuation & Property Services ecosystem.

Key Responsibilities

• Develop and implement integrated demand generation programs focusing on SEO, content, email, and events to drive high-quality traffic and leads
• Collaborate with Product Marketing Managers and external agencies to align paid media strategies with overall demand generation goals
• Oversee content strategy and ensure alignment with product launches and revenue priorities, while analyzing campaign performance to guide strategic adjustments

Required Qualifications

• 6+ years of experience in demand generation or growth marketing roles
• Proven success in driving traffic-to-lead performance through multi-channel demand programs
• Strong leadership experience managing teams and providing strategic direction
• Hands-on experience with HubSpot for automation and lead workflows
• Strong analytical skills with tools such as Power BI and GA4 to evaluate campaign performance