Demand Generation Director

Job Summary

A company is looking for a Demand Generation Director to lead their global demand generation function.

Key Responsibilities

• Own the demand generation strategy across all channels, ensuring alignment with company growth targets
• Architect an integrated demand engine that spans various marketing channels and enhances the prospect experience
• Drive experimentation and optimization across channels to improve cost efficiency and pipeline conversion

Required Qualifications

• 12+ years in B2B demand generation or performance marketing, with at least 5 years in a leadership role
• Extensive experience in fintech, payments, or financial services
• Deep expertise in digital channels, particularly in SEO and AI visibility optimization
• Proficiency in martech and ABM tools such as Salesforce and Marketo
• Experience managing and developing global teams