Demand Generation Director

Job Summary

Seeking a full-time remote Demand Generation Director who will build and refine a demand generation function from the ground up, focusing on defining qualified leads, designing conversion paths, and optimizing marketing strategies to drive sales-accepted opportunities and revenue growth.

Key responsibilities

• Develop and implement demand generation strategies that drive marketing-sourced, sales-accepted pipeline in dollars
• Define qualification criteria for leads and establish measurement systems for cost per accepted opportunity by channel
• Collaborate with cross-functional teams to create and execute campaigns that convert leads into sales while managing external agencies and resources

Required qualifications

• Proven experience in building demand generation functions in high-volume, lower-price-point environments
• Strong proficiency in utilizing AI tools for segment research, messaging, and campaign execution
• Fluency in unit economics, including customer acquisition cost and payback analysis
• Experience in lifecycle marketing and working with existing customer bases for upselling and cross-selling
• Ability to write compelling marketing content that drives conversions