Job Summary

A company is looking for a Director of Demand Generation to lead global marketing initiatives and ABM efforts.

Key Responsibilities:

• Develop and execute comprehensive demand generation strategies to generate high-quality leads, accelerate pipeline, and support revenue goals
• Oversee ABM programs to engage key target accounts, personalize marketing efforts, and nurture relationships to drive conversions and customer acquisition
• Direct end-to-end campaign execution, including planning, development, implementation, tracking, and optimization of multi-channel marketing campaigns to achieve business objectives

Required Qualifications:

• Bachelor's degree in Marketing, Business, or related field; or equivalent experience
• Minimum of 8 years of progressive marketing experience, with at least 3 years in a leadership role overseeing global campaigns and ABM
• Strong understanding of B2B enterprise software markets, ideally within the contract management, procurement, or legal technology domains
• Experience with Account-Based Marketing (ABM) strategies and tactics, including engaging key stakeholders in target accounts
• Proficiency in leveraging marketing automation (Marketo), CRM (Salesforce), and analytics tools to measure and optimize campaign performance (6Sense, Drift, etc)