Demand Generation Executive

Job Summary

A company is looking for a Head of Demand Generation.

Key Responsibilities

• Own pipeline generation targets, including meetings booked and cost per opportunity
• Design and execute segment-specific campaigns tied to defined ICPs and buying moments
• Oversee paid acquisition efforts and manage landing page strategy for conversion optimization

Required Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related fields
• 7+ years in demand generation or growth marketing
• 3+ years of leadership experience managing teams
• Proven track record in B2B SaaS pipeline generation
• Experience with CRM and marketing tools such as Salesforce and marketing automation platforms