Demand Generation Head

Job Summary

A company is looking for a Head of Demand Generation.

Key Responsibilities:

• Collaborate closely with the CEO and Head of Sales on all Demand Gen efforts
• Lead and manage workflow for team contributors, particularly Fleet's existing field marketer and community+content marketer
• Build and evolve strategies and systems around tightly coordinating physical events and digital events

Required Qualifications:

• Wizardy abilities in demand generation campaigns
• Recent real-world GA4 experience in an enterprise setting
• Strong opinions on Google and LinkedIn ads with recent (2020) hands-on experience
• Experience with open source and how to talk to technical people about it
• Experience marketing to enterprise accounts; ideally bottom-up