Demand Generation ISG Senior Manager

Job Summary

A technology company is seeking a Demand Generation ISG Senior Manager.

Key Responsibilities:

• Develop and execute demand generation campaigns to drive pipeline and interest from existing and new customers
• Analyze campaign performance and optimize tactics to improve results over time
• Create and manage an Account-Based Marketing program, including technology selection and implementation

Qualifications:

• 5+ years of demand generation experience in B2B SaaS software or tech companies
• Expertise in digital marketing techniques, including PPC, lead scoring, and nurturing programs
• Strong analytical skills to set goals and evaluate campaign effectiveness
• Proficiency with Pardot, Salesforce, Google Analytics, and other marketing tools
• Excellent communication and collaboration skills