Demand Generation Lead

Job Summary

A company is looking for a Demand Generation Lead to own and execute its organic growth strategy.

Key Responsibilities

• Own and execute the organic demand generation strategy
• Design and run account-based marketing (ABM) campaigns targeting specific educational institutions
• Plan and run webinars, virtual events, and roundtables to attract and engage qualified leads

Required Qualifications

• 8+ years of experience in B2B demand generation, preferably in high-growth or startup environments
• Proven track record of generating high-quality sales opportunities through organic channels
• Hands-on experience with ABM tools, content creation, and event strategy
• Deep understanding of the B2B buyer journey and organic funnel progression
• Highly data-driven and results-oriented, with the ability to test and scale effective strategies