Demand Generation Lead

Job Summary

A company is looking for a Demand Generation Lead to build and operate a campaign engine that drives marketing-sourced pipeline.

Key Responsibilities

• Build and operate integrated campaign engine across digital, lifecycle, and account-based programs
• Plan and execute integrated campaigns including product launches, webinars, and nurture programs
• Track campaign performance and optimize programs based on pipeline generation and ROI

Required Qualifications

• 4-7 years of experience in demand generation or integrated campaigns at a B2B SaaS company
• Experience running integrated campaigns across multiple channels
• Strong understanding of pipeline generation and marketing's role in revenue outcomes
• Experience collaborating with sales teams on outbound or account-based programs
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce)