Demand Generation Lead

Job Summary

A company is looking for a Demand Generation Lead to execute multi-channel programs that drive engagement and generate qualified pipeline.

Key Responsibilities

• Build and run multi-channel demand generation programs to engage target buyers and generate qualified pipeline
• Own campaign execution across core distribution channels, focusing on continuous testing and optimization
• Track, analyze, and optimize performance across campaigns and channels to improve pipeline quality and conversion

Required Qualifications

• 3-5 years of experience in B2B demand generation or growth marketing
• Experience executing multi-channel campaigns across email, paid media, and social
• Strong analytical skills for tracking and optimizing campaign performance
• Hands-on experience with HubSpot and Salesforce
• Experience collaborating cross-functionally with brand, content, and sales teams