Demand Generation Lead

Job Summary

A company is looking for a Demand Generation Lead to drive awareness, engagement, and revenue-generating pipeline.

Key Responsibilities

• Develop and execute multi-channel demand generation strategies and campaigns to deliver qualified leads
• Own performance marketing channels and optimize for ROI and pipeline velocity
• Lead Account-Based Marketing (ABM) programs in partnership with Sales to accelerate high-value opportunities

Required Qualifications

• 5 - 10+ years of demand generation or growth marketing experience in B2B SaaS
• Proven track record of building and scaling demand programs with measurable impact
• Hands-on expertise with performance marketing, ABM, and marketing automation platforms
• Strong analytical skills with experience using Google Analytics and BI tools
• Builder mentality and ability to thrive in a fast-paced, remote startup environment