Demand Generation Lead

Job Summary

Leading demand generation efforts remotely, the full-time Demand Generation Lead will build and execute campaigns, programs, and experiments to create a qualified pipeline from ecommerce brands.

Key responsibilities

• Plan and launch demand generation campaigns across various channels
• Transform positioning and product launches into pipeline-generating programs
• Develop reporting on funnel performance, conversion rates, and pipeline quality

Required qualifications

• Experience in demand generation for SaaS, ecommerce, B2B, or marketing technology products
• Hands-on skills in campaign execution across multiple channels
• Strong analytical abilities with a focus on measuring pipeline impact
• Proven collaboration experience with sales, product marketing, and creative teams
• Demonstrated bias for experimentation and fast learning