Demand Generation Lead

Job Summary

Building Runlayer's paid acquisition engine from the ground up, the full-time Demand Generation Lead will manage paid ads, landing pages, SEO/AEO, and growth experimentation in a hybrid work environment.

Key responsibilities

• Build and run paid acquisition campaigns across Google, LinkedIn, and other B2B channels
• Own landing page strategy and production for campaigns and paid traffic, including ABM
• Drive SEO and AEO as AI search becomes a core lead source

Required qualifications

• 5+ years in demand generation or growth marketing at B2B SaaS, infra, or developer tools companies
• Proven track record building paid acquisition programs from scratch for high-ACV enterprise sales
• Strong experience with paid ads across Google, LinkedIn, and emerging channels
• Data-driven with comfort in attribution models, funnel analysis, and pipeline reporting
• Experience in landing page and conversion optimization