Demand Generation Lead

Job Summary

To drive lead generation and pipeline growth, the fully remote Demand Generation Lead will design, execute, and optimize multi-channel campaigns while collaborating with marketing and sales teams, requiring occasional travel within the USA.

Key responsibilities

• Develop and execute multi-channel demand generation campaigns aligned with sales priorities and target personas
• Define and track campaign KPIs, leveraging analytics to measure effectiveness and identify optimization opportunities
• Collaborate cross-functionally to synchronize messaging and lead flow between campaigns, webinars, and product tours

Required qualifications

• Bachelor's degree in Marketing or related field (or equivalent experience)
• 2-4 years of experience in B2B SaaS demand generation, preferably in technology or government sectors
• Proven success in managing email marketing, webinars, and digital funnel optimization
• Experience with Salesforce and marketing automation platforms (Pardot or equivalent)
• Strong analytical and project management skills with a data-driven mindset