Demand Generation Lead

Job Summary

To drive pipeline generation in North America, the full-time Demand Generation Lead will design and execute a comprehensive mix of events, webinars, and campaigns while building the demand gen function from the ground up in a remote environment.

Key responsibilities

• Own the North American pipeline target and develop a quarterly plan to achieve it
• Design and implement a full demand generation program mix, including field events and integrated campaigns
• Collaborate with Sales to ensure effective program conversion and maintain pipeline quality

Required qualifications

• 4-7 years of demand generation experience in B2B SaaS
• Experience at a public software company with best-in-class demand generation practices
• 2-3 years at an early-stage startup building the demand generation function from scratch
• Hands-on experience with various demand generation programs, including field events and webinars
• Ability to think in terms of pipeline goals rather than MQLs, with a strong focus on revenue targets