Demand Generation Lead

Job Summary

Experienced marketers will find a full-time remote Demand Generation Lead opportunity that focuses on owning targeted demand programs, building integrated campaigns, and running account-based marketing initiatives to drive qualified enterprise pipeline.

Key responsibilities

• Own the enterprise demand plan, including audience selection, campaign calendar, and budget management
• Build integrated campaigns that utilize product launches, customer stories, and various marketing channels
• Run account-based marketing programs in collaboration with Sales to identify and engage key accounts

Required qualifications

• Experience in B2B SaaS demand generation and account-based marketing
• Proficiency with modern AI tools and a strong understanding of their application in marketing
• Demonstrated ability to manage the demand generation stack and collaborate with cross-functional teams
• Strong fundamentals in account selection and buying-group research
• Ability to analyze funnel metrics and measure success through pipeline and revenue outcomes