Demand Generation Manager

Job Summary

A company is looking for a Demand Generation Manager.

Key Responsibilities:

• Lead top-of-funnel inbound generation and web acquisition efforts across owned, earned, and paid media
• Develop and execute integrated B2B demand generation programs to increase awareness
• Manage campaign optimizations, track performance, and exceed KPIs

Qualifications:

• Extensive experience in developing demand generation campaigns and executing email marketing, social advertising, and content syndication
• Strong reporting capabilities and knowledge of CRM software
• Understanding of B2B buying cycles and experience in SEM and SEO
• Working knowledge of Google Analytics and marketing automation workflows
• Bachelor's degree in Business, Marketing, or a related field preferred