Demand Generation Manager

Job Summary

Owning the top and middle of the marketing funnel, the full-time Demand Generation Manager will build, execute, and optimize go-to-market and digital marketing programs to generate qualified pipeline and accelerate sales cycles in a remote environment.

Key Responsibilities

• Design coordinated go-to-market strategies for product launches and feature releases in partnership with Sales and Product Marketing
• Build and execute a multi-channel demand generation strategy, managing paid media budgets and digital campaign operations
• Develop and maintain the marketing tech stack, ensuring clean data flow and reporting on funnel health and channel performance

Required Qualifications

• 5+ years of B2B demand generation experience
• Proven track record of building and scaling demand programs from scratch
• Hands-on expertise with marketing automation platforms and CRM systems
• Deep fluency in paid media, particularly LinkedIn and Google
• Strong analytical skills for building attribution models and making data-driven budget decisions